All blog articles

All blog articles articles

Owned marketing
Feb 8, 2022
Why “taboo” brands are owning marketing

Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

Customer data
Jan 31, 2022
Everything you need to know about Apple’s changes

Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.

Ecommerce
Jan 26, 2022
4 considerations for the metaverse

Are people ready to shop in the metaverse? We asked 3,000 consumers in the UK to learn if brands should start investing in virtual channels.

Profile photo of author Gemma Branks
Gemma Branks
4min read
Ecommerce
Jan 12, 2022
Consumers say they care about sustainability...

Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.

Aubrey Harper
6min read
Ecommerce
Jan 7, 2022
Four UK trends businesses need to know

Learn about the 4 key macroeconomic insights that will impact UK businesses in 2022 and the key takeaway to help retain customers.

Profile photo of author Gemma Branks
Gemma Branks
3min read
Ecommerce
Dec 21, 2021
How to respond to the Omicron variant

Want to know the latest on how Omicron impacts businesses? These UK brands share what they’re doing to keep customers happy and safe.

Aubrey Harper
7min read
Customer data
Dec 16, 2021
7 Ways to Collect Customer-First Data™

Learn how the holiday sales playbook has changed and discover real-life examples to retain customers using post holiday using customer-first data.

Profile photo of author Kaleigh Moore
Kaleigh Moore
14min read
Email marketing
Dec 9, 2021
Email marketing campaigns: the holiday edition

Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.

Profile photo of author Emily Riedy
Emily Riedy
8min read
Ecommerce
Dec 7, 2021
How to tackle the UK shipping crisis

Delays caused by a lack of truck drivers and delivery staff who were stricken with Covid, along with Brexit-induced red tape, have all led to a nightmare before Christmas.  It’s not the best time of year for it to happen, but since shipping delays are affecting much of the world, your customers likely already know […]

Aubrey Harper
10min read