All blog articles

All blog articles articles

Customer data
May 17, 2022
Want to make some money? Say no to cookies

Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.

Jake
7min read
How WooCommerce stores use Klaviyo

Over 5M websites use WooCommerce today, making it one of the most popular ecommerce platforms for brands. But how can WooCommerce merchants get the most out of this platform that’s known for its unparalleled flexibility? How to integrate Klaviyo WordPress email plugin for Woocommerce stores Woocommerce is a go-to choice for highly growing brands that […]

Aubrey Harper
10min read
Success stories
May 1, 2022
Big Heart Tea: pivoting from wholesale to DTC

For Big Heart Tea founder Lisa Govro, the pandemic was the rare kind of roller coaster ride that starts with a fall. At the beginning of 2020, the St. Louis-based entrepreneur mainly sold her organic tea wholesale, through a mix of national retailers like Anthropologie and local restaurants and cafes, like St. Louis’ Cafe Osage. […]

Mae Rice
13min read
For developers
Apr 27, 2022
Developer Showcase #1: Brian Whalley, Co-Founder of Wonderment

Welcome to Klaviyo’s Developer Showcase! Hello! As a brief intro, my name is Justin Fink and I lead developer marketing at Klaviyo.

Justin Fink
6min read
Ecommerce
Apr 18, 2022
What no one wants you to know about attribution

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.

Jake
31min read
Ecommerce
Apr 13, 2022
The guide to owned growth, according to regulated brands

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

SMS marketing
Apr 7, 2022
SMS marketing in the UK

For many UK brands, SMS marketing brings up questions like: Is it legal? Is it effective? How should I use it? Learn answers to these questions and more.

Aubrey Harper
8min read
Owned marketing
Apr 6, 2022
Brand storytelling: 7 archetypes, 4 examples, 3 tips

Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.

Profile photo of author Kaleigh Moore
Kaleigh Moore
11min read
Customer data
Apr 1, 2022
The secret to scalable zero-party data

Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.