All blog articles

Your brilliant messaging strategy is nothing without your subscribers to send to. But managing deliverability for email and compliance for SMS, opt-ins and opt-outs can be a lift: It requires the use of a whole range of consent pages, including subscribe pages, opt-in emails and confirmation pages, preference pages, unsubscribe pages… And that’s a lot […]

Use direct mail effectively for marketing with brand examples that use it to enhance their digital presence.

Klaviyo customers use campaigns to send one-time messages to pre-established target audiences — think regular newsletters, sale announcements, or promotional sends — using either email or SMS.  With Klaviyo’s new, first of its kind, AI-powered SMS Assistant, marketers can now plug-in a few descriptions about their SMS campaign to generate examples of compliant SMS copy […]

It’s going to be a massive year for holiday shopping – based on responses from 3,500 consumers in the U.S. and Canada, a new survey from Klaviyo and Qualtrics finds that 65% of consumers plan to spend either the same amount or more on holiday gifts in 2022 compared to 2021. With Black Friday Cyber […]

Klaviyo brands across Australia are already using SMS marketing to drive revenue and retention. Today, we’re excited to announce that we’ve made Klaviyo SMS available for companies based in New Zealand. You can now use all the Klaviyo features you love – like segments and customer data – to send targeted text campaigns and flows […]

We’re constantly making Klaviyo better, with new features, updates, and upgrades designed to help your business thrive.  This October, we’re highlighting features that will save you time, connect you with the info you’re looking for, and give you even more flexibility, so you can focus on creating great experiences for your customers. October product highlights: […]

Learn what types of cyberattacks you need to watch out for, plus how to protect your team and Klaviyo account from suspicious activity.

Today, security and data protection are more important than ever. There have been 3 billion more cybersecurity attacks on consumers in 2022 compared to 2021, and it’s estimated that this number will continue to rise over 15% year over year. The main causes of these attacks come from misconfigurations, human error, poor maintenance, and unknown […]

SMS marketing myths make users wary of the channel. Here we debunk those marketing myths to help you get set up and grow the channel.