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Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

Klaviyo has updated its attribution model to better coordinate multi-channel experiences.

Marketers translate data into customer experiences, and then evaluate those strategies with more data. But marketers who rely too heavily on third-party data face a lose-lose situation: inaccurate, expensive targeting or personalization that creeps customers out. “We have to move away from the creepy data collection that has been used in the past with third-party […]

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.

Read about the March Klaviyo feature product updates for new reporting, email and SMS communications, and data insights.

Signup form builders that help track form metrics or analytics to measure the effectiveness of your signup forms and grow your list with new contacts.

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.