All blog articles

Golf apparel brand Linksoul built an SMS marketing program that got 20K subscribers in its first few weeks. Read how and increase your subscribers.

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

When querying profiles from Klaviyo’s API, it’s critical to know the profile’s detailed subscription status. Subscriptions object in profile response body The new profile response body now includes an object called “subscriptions.” This houses all of the data for the consent status for various channels for the profile. The subscription object includes detailed information for […]

You need access to your most important data to make informed decisions, especially when it comes to your email deliverability.  Deliverability refers to your email landing in the inbox like you intended, or being placed in the spam folder where it may never been seen by your subscriber. There are many different factors that impact […]

Understanding who is consented to receive marketing is crucial to a successful omnichannel marketing strategy. The rules of who you can send to on email and SMS vary and breaking them can carry some stiff penalties. Chances are you may have some profiles that opted in for email or SMS marketing, some who unsubscribed, and […]

February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more.  Top features this month   A reimagined flows page  New profiles API functionality – GET subscribers  Redesigned channel status box in profiles Notifications upgrade from the bell icon Other […]

Automations, or flows as we call them at Klaviyo, help you make money in your sleep. They allow you to send targeted messages that are triggered by an interaction someone has with your business. For example, if someone is shopping on your website but abandons their cart, you can automatically follow up with them at […]

In today’s world, you need to be notified quickly of what needs your attention, especially when it comes to running your business. Those notifications should be easy to find and help you get to the bottom of resolving issues. Let’s be honest – no one has time to sift through all their notifications manually turning […]

Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.