All blog articles

Klaviyo is announcing Surabhi Gupta as our new Chief Technology Officer. Surabhi joins us at a pivotal moment as we expand internationally and roll out a growing suite of AI-powered products.

Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.

Learn how you can leverage Klaviyo SMS to engage your subscribers in Denmark, Finland, Norway, and Sweden and enhance your global SMS strategy.

SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.

Discover the best practices and tips for effective email and SMS marketing in the home & garden industry. Boost engagement and grow your audience today.

Take a look at these health & beauty industry statistics. Learn how businesses are reacting and how channels like email and SMS have been impacted.

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.