Customer experience

The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.

Customer experience articles

Thirteen Lune: forging their own growth path

Thirteen Lune is a beauty venture like none other: born after the iOS update, focused on authentic content and dedicated to leveling the playing field.

Brand storytelling: 7 archetypes, 4 examples, 3 tips

Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.

Consumers say they care about sustainability...

Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.

Four UK trends businesses need to know

Learn about the 4 key macroeconomic insights that will impact UK businesses in 2022 and the key takeaway to help retain customers.

How to respond to the Omicron variant

Want to know the latest on how Omicron impacts businesses? These UK brands share what they’re doing to keep customers happy and safe.

How to tackle the UK shipping crisis

Delays caused by a lack of truck drivers and delivery staff who were stricken with Covid, along with Brexit-induced red tape, have all led to a nightmare before Christmas.  It’s not the best time of year for it to happen, but since shipping delays are affecting much of the world, your customers likely already know […]

What do online shoppers really want from brands?

New data from Klaviyo reveals 3 consumer behavior trends that will influence ecommerce marketing strategy in 2021 and beyond.

Memorable unboxing experiences revealed

Want to create a memorable unboxing experience for your ecommerce customers? Take these seven product packaging ideas and make them your own.

Customs and shipping after Brexit

Struggling with the rules for post-Brexit customs and shipping? Discover ShipStation’s expert tips on shipping to the EU after Brexit.