Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer experience articles
Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.
Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.
Learn about the 4 key macroeconomic insights that will impact UK businesses in 2022 and the key takeaway to help retain customers.
Want to know the latest on how Omicron impacts businesses? These UK brands share what they’re doing to keep customers happy and safe.
Delays caused by a lack of truck drivers and delivery staff who were stricken with Covid, along with Brexit-induced red tape, have all led to a nightmare before Christmas. It’s not the best time of year for it to happen, but since shipping delays are affecting much of the world, your customers likely already know […]
New data from Klaviyo reveals 3 consumer behavior trends that will influence ecommerce marketing strategy in 2021 and beyond.
Some of the strategies used are from channels like email marketing, SMS text messaging and social media retargeting to reach target audiences. In a post pandemic world, where cookies are crumbling, third party data is hard to use and data privacy issues are prevalent growing a business for B2C becomes problematic. The only way tactics […]
Want to create a memorable unboxing experience for your ecommerce customers? Take these seven product packaging ideas and make them your own.
Struggling with the rules for post-Brexit customs and shipping? Discover ShipStation’s expert tips on shipping to the EU after Brexit.