Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
customer experience articles
Learn how iOS 18’s Apple Intelligence and inbox updates impact your email, SMS, and push marketing. See how to adapt and keep strong subscriber relationships.
Shipping delays during the holidays hurt both customers and ecommerce sellers. Learn how tips like planning ahead and having a second service center can help.
Home & garden businesses have a prime shot at capturing consumers’ attention, according to new research. Klaviyo’s 2024 state of ecommerce report reveals that 72% of large home & garden retailers have seen higher profits over the last 12 months, while 70% report higher margins—and nearly all (92%) expect to see revenue increases this year. […]
The health & beauty industry is experiencing a glow-up. The majority (66%) of large health & beauty businesses benefited from a rise in profits and margins in 2024, according to Klaviyo’s 2024 state of ecommerce report. This signals that consumer interest in this industry isn’t just growing—it’s booming. While this is great news for health […]
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
To really unlock the next level of growth for Sanzo, the founder needed a community. Here’s how he got it to work, fast.
KURU Footwear decided to revaluate their tech stack. Learn why the brand leaned into a “buy” mentality as they set out to replatform.
DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.