Customer experience
The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer experience articles
Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.
To really unlock the next level of growth for Sanzo, the founder needed a community. Here’s how he got it to work, fast.
KURU Footwear decided to revaluate their tech stack. Learn why the brand leaned into a “buy” mentality as they set out to replatform.
DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.
An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.
We surveyed 3.5K+ consumers in North America about how they shop, when, where, and why to get you these 778 online shopping stats.
Thirteen Lune is a beauty venture like none other: born after the iOS update, focused on authentic content and dedicated to leveling the playing field.