The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
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Latest articles
Explore our most recent marketing insights, advice, and best practices.
Ecommerce
Nov 15, 2024
Leverage Facebook in order to reach a wider audience and build on your email marketing strategy. Learn how our steps and insights can assist your campaigns.
AI
Nov 14, 2024
AI tools are a great way for small businesses to optimize campaigns. Look at our list and see how these tools can complement your marketing strategy.
Email marketing
Nov 14, 2024
Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.
Email marketing best practices
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
Facebook for email marketingNov 15, 2024
Leverage Facebook in order to reach a wider audience and build on your email marketing strategy. Learn how our steps and insights can assist your campaigns.
Email marketing
8 gift card marketing strategies & best practicesNov 14, 2024
Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.
Email marketing
Your consumer lifecycle marketing guideNov 12, 2024
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
SMS marketing best practices
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
Boost performance by merging email + SMSNov 8, 2024
Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.
SMS marketing
8 New Year’s marketing ideas & examplesNov 7, 2024
New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.
SMS marketing
What's new in Klaviyo Q4 2024Oct 31, 2024
Learn more about our highly requested Q4 product releases including updates to segment builder, enhanced email AI, and automated conversations.
Marketing automation best practices
Learn how to scale customer relationships through campaigns, automations, and more.
Marketing automation
Your consumer lifecycle marketing guideNov 12, 2024
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Marketing automation
5 ways to use Shopify Flow x KlaviyoOct 30, 2024
Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.
Marketing automation
How to stay profitable during BFCMOct 9, 2024
Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.
Research, benchmarks and tactical guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
We analyzed 143K brands so you don’t have to
Get our report for data-backed best practices, checklists of essential actions, and case studies to guide and inspire your growth.
13 road-tested ways to grow ecommerce revenue
Learn how to maximize your marketing strategy by activating your first-party data to more efficiently acquire and retain customers.
AI is buzzy, but is it living up to the hype?
We surveyed 1.5K ecommerce marketers around the world to find out.