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SMS marketing

In an era of digital noise, SMS marketing has emerged as a powerful channel for intimate, immediate customer connections. With unmatched open rates and direct accessibility, it offers brands a unique opportunity to build personal relationships at scale. Explore how innovative marketers are crafting SMS strategies that respect consumer privacy, deliver timely value, and transform mobile messaging into a cornerstone of their customer engagement and revenue growth initiatives.

SMS marketing articles

SMS marketing
Apr 12, 2024
3 effective SMS campaigns use cases

Here are 3 use cases from Klaviyo customers that dismantled data silos by joining their data from SMS and email. Learn how to improve your customer targeting.

SMS marketing
Jan 24, 2024
Guide to SMS short code: SMS short code tips

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

SMS marketing
Mar 14, 2023
How Linksoul built a standout SMS marketing program

Golf apparel brand Linksoul built an SMS marketing program that got 20K subscribers in its first few weeks. Read how and increase your subscribers.

SMS marketing
Nov 13, 2022
The SMS marketing consumer sentiment report: how your brand can win more customers via text

“You up?” Everyone knows you’re not supposed to send that text. But what texts are you supposed to send? And when? How many? Text messaging is a genre. And the conventions of any genre need to be learned, even when you’re writing to loved ones you’ve known for years. For messages coming from ecommerce brands, […]

SMS marketing
Oct 20, 2022
SMS marketing myths debunked

SMS marketing myths make users wary of the channel. Here we debunk those marketing myths to help you get set up and grow the channel.

SMS marketing
Apr 7, 2022
SMS marketing in the UK

For many UK brands, SMS marketing brings up questions like: Is it legal? Is it effective? How should I use it? Learn answers to these questions and more.

SMS marketing
Sep 23, 2021
Shifts in customer text message behavior are changing

Discover the data that’ll help you better understand how consumers are using text message marketing to tap into SMS marketing trends.

SMS marketing
Mar 19, 2021
SMS toll-free numbers

Use toll free numbers for SMS marketing and get your complimentary toll-free number to start text messaging for your business today.

SMS marketing
Oct 7, 2020
SMS keywords that make text messaging more personal

SMS keywords are for SMS customization and personalization. They allow you to create a unique keyword so customers subscribe to your SMS campaign.