Marketing analytics
In the data-driven era of marketing, success depends on more than intuition—it requires a deep understanding of performance metrics and industry standards. From cross-channel attribution to customer lifetime value calculation, explore how leading brands are leveraging analytics to make informed decisions and measure success. Learn how to translate raw data into actionable insights, establish meaningful benchmarks, and build a performance measurement framework that drives continuous optimization and growth.
Marketing analytics articles
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.
Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.
Signup form builders that help track form metrics or analytics to measure the effectiveness of your signup forms and grow your list with new contacts.
Testing out a new marketing tactic, like using a discount on your signup form, can be worrisome. Discover how Klaviyo’s data-backed insights can put you at ease.
Learn about conversion rate optimization (CRO) and how these tips can help to convert customers by improving the CRO.
Learn how to use a Customer Lifetime Value Calculator to evaluate your marketing strategy, segment your customers, and map out a plan to grow.