Customer acquisition

In today's fragmented digital landscape, successful customer acquisition requires more than just ad spend—it demands a sophisticated approach to reaching and resonating with high-value audiences. From emerging social platforms to traditional paid search, discover how leading brands are optimizing their advertising strategies, mastering attribution across channels, and finding innovative ways to acquire customers efficiently in an increasingly competitive market. Explore proven frameworks for building sustainable acquisition programs that drive both immediate results and long-term growth.

Customer acquisition articles

WooCommerce popup forms tips

If that number feels unreachable—or you want to beat it—you came to the right place. I’m about to share some tips and examples for inspirational signup forms from European brands built on a WooCommerce, WordPress’s ecommerce platform. Wait, why WooCommerce? Couldn’t a brand on any platform build these forms?  WooCommerce is one of the more […]

SEO for ecommerce: how to boost you rankings

SEO can be one of the highest performing channels for ecommerce stores. Learn how to maximize your organic visibility and traffic.

What’s a lookalike audience?

Find out how to identify your best customers based on CLTV and use them in Facebook Lookalike audiences to grow your list.

Build your email list with exist popups

Find out how exit popups can help you build your email marketing list, why they’re effective, and the data Klaviyo has from users that set them up.