Customer acquisition
In today's fragmented digital landscape, successful customer acquisition requires more than just ad spend—it demands a sophisticated approach to reaching and resonating with high-value audiences. From emerging social platforms to traditional paid search, discover how leading brands are optimizing their advertising strategies, mastering attribution across channels, and finding innovative ways to acquire customers efficiently in an increasingly competitive market. Explore proven frameworks for building sustainable acquisition programs that drive both immediate results and long-term growth.
Customer acquisition articles
Security is critical for preserving the effectiveness of your sign-up forms. Implement solutions like double opt-in or CAPTCHA and learn how Klaviyo can help.
Discover strategies for accelerating email list growth. Learn how brands like Creekside Nursery and Bearpaw use A/B testing to boost conversions and revenue.
Discover how leveraging tracking behavioral data can help you drive more sign-ups on your site by understanding user engagement with Klaviyo.
With access to all your customer data and intuitive tools, you can proactively expand your audience and also your revenue with Klaviyo.
Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.
You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.
Graza sold out during their first week in business, bringing in $100K in revenue. Three months later, they’d passed the $500K in revenue mark. Here’s how.
Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.