All blog articles

Testing out a new marketing tactic, like using a discount on your signup form, can be worrisome. Discover how Klaviyo’s data-backed insights can put you at ease.

Considering SMS and email for part of your holiday marketing strategy in Europe? These 5 tips will help you succeed this Black Friday.

Many Australian brands have questions about SMS marketing. Get your questions answered and learn why now’s the time to implement texts into your marketing strategy.

New data from Klaviyo reveals 3 consumer behavior trends that will influence ecommerce marketing strategy in 2021 and beyond.

Discover the data that’ll help you better understand how consumers are using text message marketing to tap into SMS marketing trends.

Klaviyo CMO, Kady Srinivasan offers advice for third-party data: it is dead. Digital experiences should be personalized to scale with Customer-First Data™.

The same goes for how you communicate with your new customers via email marketing and those who are most valuable to your brand—your VIPs. With your VIP customers, you already know about their unique interests and what motivates them, so you can tailor your marketing messages accordingly. After all, they already know and love your […]

If that number feels unreachable—or you want to beat it—you came to the right place. I’m about to share some tips and examples for inspirational signup forms from European brands built on a WooCommerce, WordPress’s ecommerce platform. Wait, why WooCommerce? Couldn’t a brand on any platform build these forms?  WooCommerce is one of the more […]

Some of the strategies used are from channels like email marketing, SMS text messaging and social media retargeting to reach target audiences. In a post pandemic world, where cookies are crumbling, third party data is hard to use and data privacy issues are prevalent growing a business for B2C becomes problematic. The only way tactics […]