All blog articles

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

For many UK brands, SMS marketing brings up questions like: Is it legal? Is it effective? How should I use it? Learn answers to these questions and more.

Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.

Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.

Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

Klaviyo has updated its attribution model to better coordinate multi-channel experiences.

Marketers translate data into customer experiences, and then evaluate those strategies with more data. But marketers who rely too heavily on third-party data face a lose-lose situation: inaccurate, expensive targeting or personalization that creeps customers out. “We have to move away from the creepy data collection that has been used in the past with third-party […]

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.