All blog articles

Less stalking, more talking Change—it’s the only constant in life. And modern marketing. While announcements like Apple’s iOS 14.5 update and Google’s phasing out of third-party cookies aren’t shocking, they’re far from a pleasant surprise—much less a welcome one for ecommerce marketers. Whether you’re already pivoting your plans or you’re bracing for impact, one thing’s […]

Being able to easily identify what email content resonates the most with your audience is key, especially with automations that are constantly running in the background. A/B testing is a great way to do that, saving you time and money by sending the best-performing message variation to your audience at the right time. Our new […]

For your brand, unread texts mean missed opportunities. Klaviyo’s virtual contact cards are here to help: This new feature makes your texts more recognizable, so they don’t get lost in the noise. Your customers are reading text messages all day, every day. While upwards of 95% of texts get opened and read, those from an […]

Klaviyo has released a new JavaScript (JS) object that supports callbacks and promises, giving brands that leverage our APIs more visibility into when updates have been made to Klaviyo’s system. This gives you more control over the timing of  customer-facing onsite experiences, such as the triggering of a sign-up form.   The challenge Callbacks or […]

Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.

Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.

We want to be as transparent as possible, share what we know and what we are doing to respond to the event.

Klaviyo is excited to announce our strategic partnership with Shopify that will bring enhanced features and functionality to mutual customers.

Read about the CPG ecommerce best practices for email and SMS, and marketing benchmarks that help you grow.