Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.
Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.
Earlier this month, it reached a new peak—and businesses have felt the pain. Here’s what’s happening: The National Health Service (NHS) app alerts, or pings, people to tell them they’ve been exposed to COVID-19 and must isolate for up to 10 days. As the number of cases—and pings—has risen, UK residents and businesses have had […]
Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.
One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]
How can you recover shoppers’ abandoned carts on your website? What WooCommerce abandoned cart plugin can you use to solve this problem? What are other WooCommerce brands doing for their abandoned cart emails? With the right WooCommerce abandoned cart strategy, you’ll be well on your way to winning back lost shoppers and converting new customers. […]
Learn more about how Brexit and ecommerce marketing intersect, and discover 13 communications tips to help you educate customers and drive customer loyalty.
Identify the best times to send your customers email marketing messages so that your email open rates increase. Marketing automation platforms that offer more.
To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.