Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
email marketing articles
Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.
Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.
Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.
Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.
Earlier this month, it reached a new peak—and businesses have felt the pain. Here’s what’s happening: The National Health Service (NHS) app alerts, or pings, people to tell them they’ve been exposed to COVID-19 and must isolate for up to 10 days. As the number of cases—and pings—has risen, UK residents and businesses have had […]
Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.
One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]
Learn more about how Brexit and ecommerce marketing intersect, and discover 13 communications tips to help you educate customers and drive customer loyalty.