Customer data
The the privacy-first web might not be here yet, but consumers (and politicians) continue to demand it. Don't be caught behind the curve. Customer data ownership (i.e. the collection and usage of first-party and zero-party data) is essential for the next era of ecommerce.
Customer data articles
Customer data
7 Ways to Collect Customer-First Data™Dec 16, 2021
Learn how the holiday sales playbook has changed and discover real-life examples to retain customers using post holiday using customer-first data.
Customer data
You won’t miss third-party dataSep 7, 2021
Klaviyo CMO, Kady Srinivasan offers advice for third-party data: it is dead. Digital experiences should be personalized to scale with Customer-First Data™.
Customer data
How to increase UK customer retentionApr 15, 2021
As lockdowns lift and consumers get distracted, how can you increase customer retention for your ecommerce business? Read these expert tips.