Artificial intelligence

Artificial intelligence is transforming how brands connect with customers, analyze behavior, and deliver personalized experiences at scale. Beyond the hype, AI has become an essential tool for marketers seeking to enhance creativity, streamline operations, and predict consumer needs with unprecedented accuracy. Explore how forward-thinking brands are practically implementing AI to optimize campaigns, automate routine tasks, and create more meaningful customer interactions while navigating the balance between innovation and authenticity.

Artificial intelligence articles

Speed up email writing with AI

Email campaigns are much less time-consuming with AI-generated emails. Learn our 6 methods for creating prompts, templates, and subject lines, faster.

Use AI for SMS marketing

Using AI for SMS marketing is effective when done correctly. Learn some strategies to generate the copy you want and some examples that show how to do it.

Deliver what customers want with predictive analytics

Predictive analytics provide vital insights for marketing channels like email. Learn how strategies like customer targeting and personalization drive retention.

4 tips for better AI prompts

Generative ai is a good tool when used the right way. Learn how tips like hyper-specific prompts and tone recommendations can help produce content with Klaviyo.

Leading brands use Klaviyo AI for marketing success

4 companies utilized Klaviyo’s ai capabilities to optimize their performance. Learn how they used tools like generative ai and predictive analytics to see growth.

4 ways Klaviyo AI helps us reach our customers

Discover top Klaviyo AI tools for email & SMS marketing. Boost campaigns with AI-driven subject lines, audience segmentation, predictive analytics, and more.

Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

How AI improves speed & scalability for marketers

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.

Predicting churn risk with a CLV model

Learn how to use the Klaviyo customer lifetime value (CLV) prediction model to predict customer churn more accurately than with a standard academic model.