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Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]

Use a SMS marketing platform like Klaviyo to personalize messages from customer profile data and create MMS & SMS campaigns.

We detail Popov Leather’s transition from Mailchimp to Klaviyo and how the transition has helped them see a 30% increase in monthly revenue after the move.

To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.

Find out how exit popups can help you build your email marketing list, why they’re effective, and the data Klaviyo has from users that set them up.

Learn two ways you can sunset inactive subscribers from your email marketing campaigns to increase open rates and improve your deliverability.

Germany is Amazon’s second largest market behind the US – at almost $14B it accounts for 10.4 percent of the company’s total revenue.

It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]

What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.