Alexandra McPeak
Content strategist-Klaviyo
Alexandra McPeak
Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.
Posts by this author
Alexandra McPeak
Oct 18, 2024
The ultimate last-minute BFCM checklist

For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.

Alexandra McPeak
May 15, 2024
How to create Prime Day marketing momentum—without Amazon

Maximize Amazon Prime Day success: Learn strategic marketing tips from brands like Beardbrand and TONIC to diversify sales and retain customer control.

Alexandra McPeak
May 15, 2024
12 abandoned cart email best practices

An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.

Alexandra McPeak
Apr 23, 2024
13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

Alexandra McPeak
Jul 19, 2023
How to communicate with empathy during a crisis, with 12 examples from the pandemic

How should your brand show up during and after a crisis? Learn how to communicate to your customers with empathy through email and SMS.

Alexandra McPeak
Jun 6, 2023
Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.

Alexandra McPeak
May 18, 2023
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

Alexandra McPeak
Aug 25, 2022
And Then This Happened Season 2

Read about the podcast series that features raw, honest conversations with founders, CEOs, and trailblazers in the world of DTC ecommerce.

Alexandra McPeak
Apr 13, 2022
The guide to owned growth, according to regulated brands

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.