Aubrey Harper
Content strategist-Klaviyo
Aubrey Harper
Aubrey is a Content Strategist at Klaviyo, where she leads content efforts across EMEA. Her background is in marketing technology, but she most recently worked in ecommerce, giving her a passion for entrepreneurs selling amazing stuff online. When she’s not making content to educate fellow ecom enthusiasts, you can find her in one of the many London parks chasing after her squirrel-happy dog and listening to the Everybody Hates Marketers podcast.
Posts by this author
Aubrey Harper
May 3, 2022
How WooCommerce stores use Klaviyo

Over 5M websites use WooCommerce today, making it one of the most popular ecommerce platforms for brands. But how can WooCommerce merchants get the most out of this platform that’s known for its unparalleled flexibility? How to integrate Klaviyo WordPress email plugin for Woocommerce stores Woocommerce is a go-to choice for highly growing brands that […]

Aubrey Harper
Apr 7, 2022
SMS marketing in the UK

For many UK brands, SMS marketing brings up questions like: Is it legal? Is it effective? How should I use it? Learn answers to these questions and more.

Aubrey Harper
Mar 17, 2022
Five personalized marketing examples

Marketers translate data into customer experiences, and then evaluate those strategies with more data. But marketers who rely too heavily on third-party data face a lose-lose situation: inaccurate, expensive targeting or personalization that creeps customers out. “We have to move away from the creepy data collection that has been used in the past with third-party […]

Aubrey Harper
Jan 12, 2022
Consumers say they care about sustainability...

Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.

Aubrey Harper
Dec 21, 2021
How to respond to the Omicron variant

Want to know the latest on how Omicron impacts businesses? These UK brands share what they’re doing to keep customers happy and safe.

Aubrey Harper
Dec 7, 2021
How to tackle the UK shipping crisis

Delays caused by a lack of truck drivers and delivery staff who were stricken with Covid, along with Brexit-induced red tape, have all led to a nightmare before Christmas.  It’s not the best time of year for it to happen, but since shipping delays are affecting much of the world, your customers likely already know […]

Aubrey Harper
Sep 30, 2021
5 tips for successful Black Friday marketing

Considering SMS and email for part of your holiday marketing strategy in Europe? These 5 tips will help you succeed this Black Friday.

Aubrey Harper
Sep 23, 2021
What do online shoppers really want from brands?

New data from Klaviyo reveals 3 consumer behavior trends that will influence ecommerce marketing strategy in 2021 and beyond.

Aubrey Harper
Sep 3, 2021
Optimizing your VIP customer experience

The same goes for how you communicate with your new customers via email marketing and those who are most valuable to your brand—your VIPs. With your VIP customers, you already know about their unique interests and what motivates them, so you can tailor your marketing messages accordingly. After all, they already know and love your […]