Aubrey Harper
Integrated Marketing and Content Lead-Klaviyo
Aubrey Harper
Aubrey is a Marketing Lead at Klaviyo, where she leads content efforts across EMEA. Her background is in marketing technology, but she most recently worked in ecommerce, giving her a passion for entrepreneurs selling amazing stuff online. When she’s not making content to educate fellow ecom enthusiasts, you can find her in one of the many London parks chasing after her squirrel-happy dog and listening to the Everybody Hates Marketers podcast.
Posts by this author
Aubrey Harper
Aug 27, 2021
WooCommerce popup forms tips

If that number feels unreachable—or you want to beat it—you came to the right place. I’m about to share some tips and examples for inspirational signup forms from European brands built on a WooCommerce, WordPress’s ecommerce platform. Wait, why WooCommerce? Couldn’t a brand on any platform build these forms?  WooCommerce is one of the more […]

Aubrey Harper
Aug 17, 2021
What the UK Pingdemic means for retail

Earlier this month, it reached a new peak—and businesses have felt the pain.  Here’s what’s happening: The National Health Service (NHS) app alerts, or pings, people to tell them they’ve been exposed to COVID-19 and must isolate for up to 10 days. As the number of cases—and pings—has risen, UK residents and businesses have had […]

Aubrey Harper
Apr 9, 2021
What is conversion rate optimization, anyway?

Learn about conversion rate optimization (CRO) and how these tips can help to convert customers by improving the CRO.

Aubrey Harper
Apr 26, 2017
The case for selling on Amazon Germany

Germany is Amazon’s second largest market behind the US – at almost $14B it accounts for 10.4 percent of the company’s total revenue.