Jax Connelly
Lead editor-Klaviyo
Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.
Posts by this author
Jax Connelly
Apr 18, 2023
The 5 best email marketing softwares for ecommerce

The top 5 email marketing platforms for delivering experiences today’s consumers demand. Why you might want to use each one—and why you might not.

Jax Connelly
Mar 28, 2023
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

various kuru shoes laid out on a table
Jax Connelly
Jan 30, 2023
Why KURU Footwear opted to replatform with a "buy" mentality

KURU Footwear decided to revaluate their tech stack. Learn why the brand leaned into a “buy” mentality as they set out to replatform.

man with glasses smiling at the camera in an office
Jax Connelly
Jan 24, 2023
10 models for ESP migration in an unforgiving economy

Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.

Jax Connelly
Nov 30, 2022
The BFCM 2023 aftermath report

The Klaviyo BFCM aftermath report is here—and owned marketing’s impact on revenue is up YoY.

An employee wearing glasses looks out the window of an office.
Jax Connelly
Oct 18, 2022
Legacy tech stacks won't cut it

Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.

Jax Connelly
Oct 11, 2022
778 online shopping stats to help you sell smarter

We surveyed 3.5K+ consumers in North America about how they shop, when, where, and why to get you these 778 online shopping stats.

A team of five people dressed in business casual review screens and documents in a brightly lit conference room.
Jax Connelly
Sep 1, 2022
Change is hard—Klaviyo x WooCommerce isn’t

Read the Klaviyo guide to integrating our email and SMS marketing plugin with WooCommerce stores for a complete marketing automation solution.

A person wearing a button-up shirt writes something on a clipboard in an office setting.
Jax Connelly
Aug 29, 2022
Execs reveal barriers to personalization at scale

Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.