Posts by Jax Connelly

Jax Connelly

Lead editor-Klaviyo

Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.

Posts by this author

Image shows white font on a poppy and lavender background that reads: The 2023 consumer spending report

Jax Connelly

Oct 10, 2023

BFCM 2023: the consumer spending report

We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.

In poppy font on a lavender background, image shows text that reads: "The more data we can get in there, the more we can do with it": why Klaviyo is one of the best tools for WooCommerce marketing

Jax Connelly

Oct 3, 2023

How Klaviyo drives ecomm success for WooCommerce brands

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

Image shows the Klaviyo flag on the right, in the center of a circle with different-sized lavender and salmon dots around the edges. On the left, white font on a black background reads, "The best customer data platform speeds up time to value and lowers total cost of ownership. Will yours?"

Jax Connelly

Sep 18, 2023

5 of the best CDPs on the market

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

Jax Connelly

Aug 31, 2023

8 smart ways to use your CDP for marketing

These 8 CDP use cases show how insights from your CDP can power smarter digital relationships across the entire customer journey.

Jax Connelly

Aug 23, 2023

7 CDP benefits—even if you’re smaller than an enterprise

Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.

On a background that fades from deep red at the bottom to brighter red at the top, image shows a screenshot of the Klaviyo CDP dashboard on the right and, on the left in white font, reads, "What is a customer data platform (CDP)?"

Jax Connelly

Aug 14, 2023

What is a customer data platform (CDP)?

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.