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Learn 4 ways to test and optimize your marketing automation efforts.
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A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
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Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.
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Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
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SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.
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Learn 7 key considerations to keep in mind when selecting the best CDP for your business.
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Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.
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Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.
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We asked 3K+ consumers how they feel about the economy, their current spending habits, and where—and how—they plan to shop this holiday season.