Posts by Jax Connelly

Jax Connelly

Lead editor-Klaviyo

Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.

Posts by this author

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.

Jax Connelly

Feb 23, 2024

Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

Jax Connelly

Feb 8, 2024

The beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

On a background that fades from deep red at the bottom to brighter red at the top, image shows the outline of part of a circle with little bright red dots dancing along it on the right and, on the left in white font, reads, "Choose the best CDP for your business with 7 questions"

Jax Connelly

Dec 11, 2023

How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best CDP for your business.

Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."

Jax Connelly

Oct 31, 2023

Beyond the basics: 7 advanced marketing automation examples

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

Image shows lemon font on a sage green background that fades into lavender in the bottom right corner, where there's a sage-colored Klaviyo flag. The text reads "How to set up marketing automation: creating a strong foundation."

Jax Connelly

Oct 31, 2023

How to set up a strong marketing automation strategy

Before you start setting up your automations, here’s what you need to know about selecting the right tech and determining your marketing automation strategy.