A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Klaviyo news
May 22, 2025
Most CRMs weren’t built for B2C. Klaviyo is. Learn what makes it different and why it matters now.
Email marketing
May 22, 2025
Discover 10 inspiring email newsletter examples that engage, educate, and entertain your audience. Learn creative strategies to boost email marketing success.
Campaign strategy
May 22, 2025
Tired of guessing your performance? See how real brands use Klaviyo’s benchmark feature to sharpen strategy, refine KPIs, and cut through the noise.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
10 email newsletter examples that sellMay 22, 2025
Discover 10 inspiring email newsletter examples that engage, educate, and entertain your audience. Learn creative strategies to boost email marketing success.
Email marketing
10 components of successful email marketing campaignsMay 21, 2025
Want to start a successful email marketing campaign? Discover 10 key components and ideas to help you launch a campaign that drives results.
Email marketing
When is the best time to send an email?May 15, 2025
The best time to send an email varies by audience, so knowing best time to send an email depends on target habits, goals, and more.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
Combine SMS and email marketingMay 15, 2025
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
SMS marketing
9 SMS integrations to un-silo SMS marketingApr 30, 2025
Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.
SMS marketing
6 SMS marketing use cases & why they workApr 30, 2025
Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
3 wins with Klaviyo's benchmarksMay 22, 2025
Tired of guessing your performance? See how real brands use Klaviyo’s benchmark feature to sharpen strategy, refine KPIs, and cut through the noise.
Campaign strategy
12 Father’s Day marketing examples to inspire your campaignMay 13, 2025
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Campaign strategy
Omnichannel marketing strategies for 2025Feb 28, 2025
Omnichannel marketing ensures a seamless customer experience across all touchpoints. Learn how to create a cohesive strategy for better engagement and sales.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.