The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Ecommerce industry
Sep 5, 2024
Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.
Ben Zettler
6min read
Email marketing
Aug 30, 2024
Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.
Amy Rigby
10min read
Customer data ownership
Aug 29, 2024
Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.
Alicia
3min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
10 expert BFCM marketing tips for 2024Aug 16, 2024
Boost your BFCM success with our top email and SMS marketing tips. Learn best practices to maximize engagement and sales this Black Friday and Cyber Monday season.
Mae Rice
8min read
Success stories
Deliver what customers want with predictive analyticsJul 31, 2024
Predictive analytics provide vital insights for marketing channels like email. Learn how strategies like customer targeting and personalization drive retention.
Emma Stenhouse
6min read
Success stories
Q&A: Inside Helen of Troy's switch to KlaviyoJul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Mae Rice
10min read
Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.
Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
5 segmentation mistakes to avoidSep 5, 2024
Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.
Ben Zettler
6min read
Email marketing
September BFCM checklistSep 3, 2024
Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.
Gabrielle Pitman
5min read
Email marketing
SMS for VIPsAug 30, 2024
Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.
Amy Rigby
10min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
September BFCM checklistSep 3, 2024
Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.
Gabrielle Pitman
5min read
SMS marketing
SMS for VIPsAug 30, 2024
Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.
Amy Rigby
10min read
SMS marketing
Halloween marketing ideas for Email + SMSAug 19, 2024
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Essentia and Printfresh for ideas.
Tiff Regaudie
12min read
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