Crush 2025 marketing planning with Klaviyo analytics
The promise of analytics for marketers is clear: actionable insights to help B2C brands connect with customers strategically and grow the bottom line. Analytics unlock your ability to make smarter decisions, personalize at scale, and stay ahead in a competitive landscape. According to our latest research with Forrester, most retail leaders want to leverage customer data to segment their customers and personalize content and offers.
Realizing that potential is harder than it sounds. Only 53% of marketing decisions are influenced by analytics, citing poor data quality, inactionable insights, and unclear recommendations as common roadblocks – and marketing teams are ultimately left to rely on intuition over data, missing opportunities to drive meaningful results.
With Klaviyo, you can put your data to work with insights that are accessible and actionable, even if you’re low on time or technical resources. Reports are easy to understand and customize, so you can answer critical end-of-year performance questions and pinpoint the most impactful opportunities to improve marketing impact.
Instead of juggling a patchwork of various tools for data, analytics, and marketing automation, you can get back to growth with streamlined insights in the same platform that you use to drive decisions, execute campaigns, and build customer relationships.
Here are the top analytics features to close out the year and plan for 2025:
Personalize at scale based on customer data
Segment your messaging using RFM segments
Don’t let BFCM buyers be one-time buyers – use Klaviyo CDP’s RFM Action Center to get personalized recommendations to improve retention, and keep customers engaged:
- Nurture and grow CLV: Send a personalized message or VIP invite when someone becomes a Champion or Loyal customer
- Create advocates and social proof: Request a review or feedback when someone becomes a Recent customer
- Recapture customers before they churn: Send a discount or winback email when someone becomes Needs Attention or At Risk
We can build trigger flows based on when a customer moves into a different RFM group. It means we can drive revenue around the clock.
Fine-tune your marketing with personalized campaigns
This special A/B test learns which version of your campaign resonates with each individual in your audience, based on patterns in customer behavior such as historical engagement rates, customer lifetime value, and location. Klaviyo AI will determine the winning email or SMS campaign variation for each recipient, and send instantly.
Learn more about personalized campaigns AI.
Drive a repeat purchase for the holidays
Use Klaviyo CDP’s product analysis to determine the best item to promote in a post-purchase flow or campaign.
We can help drive merchandising decisions, and create curated bundles based on what we know sells well together. It’s also really nice having the data to determine when and what to sell in any post-purchase journeys, like re-engagement or cross-sell flows, instead of just guessing at the right product.
Learn more about product analysis.
Optimize marketing performance with data-driven AI
Protect your sender reputation and deliverability
Klaviyo AI repairs your sending reputation, ensuring emails land in the inbox. AI automatically identifies and addresses deliverability issues, helping you maintain strong engagement.
When creating a new email campaign, Klaviyo will show an option to “Exclude unengaged recipients.” AI will automatically create a segment of profiles that should be skipped, based on their interaction with past emails. This ensures that brands are only sending to their most engaged profiles – for stronger deliverability and email performance.
Learn more about reputation repair AI.
Convert with automated A/B testing for subject lines
Instead of creating a subject line A/B test manually, AI generates a test for you in seconds based on potential variables like:
- Personalization vs no personalization: Include or exclude the customer’s first name in the subject line
- Short vs long: Shorten or lengthen your subject line depending on the length of your original subject line
- Questions vs statement: Convert your original subject line into a question, or into a statement if it was originally a question
- Emoji vs no emoji: Include a relevant emoji in the subject line, or remove any emojis if they were originally included
Automating AI-generated subject line A/B tests helps marketers find winners and incremental needle-movers faster.
Learn more about automated A/B testing for subject lines.
Maximize your form fills with display optimization
Use forms display optimization to boost completion rates with the right placements and timing, so that you can grow your list and communicate with more customers and prospects. Timing is everything, and Klaviyo AI tests a series of experiments on when and where your pop-ups load and sets the highest converting version live.
Luxury blanket brand Saranoni and lifecycle marketing agency BMO Media put it to the test with AI-generated variations on pop-ups, and identified top performers for their homepage and category pages. One winning variation drove a 14% lift in form submit rate.
I love Klaviyo AI because every brand is really different, and it helps us figure out what will convert best for Saranoni.
Learn more about forms display optimization.
Effortlessly report in real-time with pre-built dashboards
Reflect on 2024 with the conversion overview
Track how seasonality and marketing investments played a role in total and attributed conversions, revenue, and repeat purchase behavior to identify key opportunities in 2025 – and filter down by segment for a deeper cut on important audiences. Drive success in quiet months with added marketing support, and look for ways to add marketing touchpoints during busy seasons.
Learn more about the conversion overview dashboard.
Show the impact of SMS investments
Easily report on essential SMS performance from the past year, prove how SMS drives revenue and relationships, and identify opportunities to optimize your campaigns and flows.
In a single, user-friendly, you’ll be able to:
- Analyze total SMS revenue and conversion rates
- Track SMS audience growth
- Review SMS deliverability and engagement
- Download and share reports
Learn more about the SMS reporting dashboard.
Easily report on 2024 subscriber trends
With the subscriber growth report, you’ll get a comprehensive view on how your email and SMS lists are growing and shrinking – and where they’re opting in and out from. As you look towards 2025 planning, make sure that you invest in the right channels, and minimize the loss from various exclusion sources.
Learn more about the subscriber growth report.
Ready to get started?
Klaviyo is committed to empowering marketers to rapidly transform data into impactful strategies. With these innovative tools, you’ll be able to confidently implement more personalized experiences, optimize performance, and drive measurable growth in 2025 and beyond.
Log in to check out the latest analytics and reporting tools in your Klaviyo account, or request a demo.
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