Alicia Chang
Klaviyo
Alicia
Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their CDP and data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston, MA.
Posts by this author
Alicia
Dec 16, 2024
Marketing planning with Klaviyo analytics

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

Alicia
Oct 8, 2024
Attribution best practices and marketing impact

Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

Alicia
Sep 4, 2024
Transform data for targeting and personalization

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

Alicia
Aug 29, 2024
Klaviyo's conversion overview dashboard

Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.

Alicia
Aug 22, 2024
2024 BFCM CDP Use Cases

Discover 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your BFCM campaign.

Alicia
Aug 6, 2024
Klaviyo's updated attribution model

Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.

Alicia
Jul 1, 2024
Level up your post-purchase strategies

Klaviyo’s new product analysis report provides businesses with access to insights about repeat purchase timing and what products customers tend to buy together.