Marketing strategy
Ecommerce marketing strategies that delight customers and drives revenue
Learn about high-level strategies that can help your online business grow, with real examples of customer-centric marketing from brands across the globe—and the ROI that these strategies can yield.
Marketing strategy articles
Marketing strategy
How to prepare for Gmail + Yahoo's new sender requirements20 Nov 2023
To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.
Annie McGreevy
7min read
Marketing strategy
Your holistic guide to SMS marketing17 Oct 2023
Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.
Kaleigh Moore
18min read
Marketing strategy
Use segmentation to personalise your messages22 Aug 2023
What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.
Tiff Regaudie
21min read
Marketing strategy
What no one wants you to know about attribution8 Aug 2023
Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.
Jake
29min read
Marketing strategy
Predicting churn risk with CLV model20 Jun 2023
Learn why ecommerce customer churn rate – how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.
Christina Dedrick
14min read