Marketing strategy
Ecommerce marketing strategies that delight customers and drives revenue Learn about high-level strategies that can help your online business grow, with real examples of customer-centric marketing from brands across the globe—and the ROI that these strategies can yield.
Marketing strategy articles
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.
If you’re convinced by Klaviyo and looking to replatform, here are the steps for building your business case and getting executive buy in.
Get a head start on CDPs. Discover how these technologies can integrate with your tech stack, helping you turn more customer data into better personalisation, automation and ROI for your business.
Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.
Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.
What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.
Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.
Learn why ecommerce customer churn rate – how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.