Marketing strategy
Ecommerce marketing strategies that delight customers and drives revenue Learn about high-level strategies that can help your online business grow, with real examples of customer-centric marketing from brands across the globe—and the ROI that these strategies can yield.
Marketing strategy articles
Find out how brands like Dermalogica are turning one-time customers into repeat buyers and devoted subscribers.
Learn how brands like Stanley have tapped into the unlimited power of user-generated content on TikTok – and how you can, too.
Meet Klaviyo portfolio, a new feature designed to simplify the way businesses manage multiple brands and regions in our platform.
Key features to consider when choosing your ecommerce marketing platform.
Find out the best ecommerce marketing practices for earning top spot in the search rankings.
Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.
Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.
The benefits of a Customer Data Platform (CDP) for marketers include multiple use cases where centralised and accessible data improves STP strategy – here are some examples.
To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.