Marketing strategy
Ecommerce marketing strategies that delight customers and drives revenue Learn about high-level strategies that can help your online business grow, with real examples of customer-centric marketing from brands across the globe—and the ROI that these strategies can yield.
Marketing strategy articles
Meet Klaviyo portfolio, a new feature designed to simplify the way businesses manage multiple brands and regions in our platform.
Key features to consider when choosing your ecommerce marketing platform.
Find out the best ecommerce marketing practices for earning top spot in the search rankings.
Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.
Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.
The benefits of a Customer Data Platform (CDP) for marketers include multiple use cases where centralised and accessible data improves STP strategy – here are some examples.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.
If you’re convinced by Klaviyo and looking to replatform, here are the steps for building your business case and getting executive buy in.