Marketing campaigns
Seasonal campaigns and key automations
From seasonal campaigns like Black Friday or Mother's Day to your automated flows like your welcome or post-purchase flow, learn to create holistic campaigns that are built for conversion.Marketing campaigns articles
10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.
Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.
Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.
Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire
70% of potential online purchases are abandoned. Win customers back by following our guide to creating automated abandoned cart emails flows.
Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.
Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.
Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.