Marketing campaigns
B2C marketing success requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Marketing campaigns articles
Learn how brands like Stanley have tapped into the unlimited power of user-generated content on TikTok – and how you can, too.
10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.
Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.
Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.
Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.
70% of potential online purchases are abandoned. Win customers back by following our guide to creating automated abandoned cart emails flows.
Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.
Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.
Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.