Campaign strategy

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.

Campaign strategy articles

11 Valentine's Day marketing ideas for 2025

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.

27+ January marketing ideas to boost engagement

Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.

10 ways to boost Boxing Day sales

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.

The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

15 Christmas email marketing ideas with examples

Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.

How to stay profitable during BFCM

9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.

New research: shoppers want Black Friday to start earlier

Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.

Campaign strategy
19 Sept 2024
A dash of creativity for real revenue: 7 bewitching Halloween email marketing examples

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.

10 expert Black Friday marketing tips for 2024

Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.