Campaign strategy

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.

Campaign strategy articles

10 tasks to tackle for a record-breaking BF

Follow our BF checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.

10 Black Friday tactics we already know consumers love

Black Friday Marketing tactics consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.

9 reasons why customers churn & how to solve them

Discover the top reasons why customers churn and actionable solutions to improve your churn rate right now.

The power of TikTok user-generated content for ecommerce

Learn how brands like Stanley have tapped into the unlimited power of user-generated content on TikTok – and how you can, too.

What is marketing automation? 4 reasons it matters

Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.

Marketing automation KPIs: how to measure your success

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.