Annie McGreevy
Senior editorial writer-Klaviyo
Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author
Annie McGreevy
Mar 15, 2023
Email marketing best practices

Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

Annie McGreevy
Feb 23, 2023
11 anniversary email examples to delight & surprise

Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.

Annie McGreevy
Nov 13, 2022
The SMS marketing consumer sentiment report: how your brand can win more customers via text

“You up?” Everyone knows you’re not supposed to send that text. But what texts are you supposed to send? And when? How many? Text messaging is a genre. And the conventions of any genre need to be learned, even when you’re writing to loved ones you’ve known for years. For messages coming from ecommerce brands, […]

Annie McGreevy
Oct 21, 2022
Cyberattacks are on the rise

Learn what types of cyberattacks you need to watch out for, plus how to protect your team and Klaviyo account from suspicious activity.

Annie McGreevy
Sep 1, 2022
You need a new Magento 2 email marketing platform

Switch to upgrade your Magento email marketing platform extension to Klaviyo to scale your business faster and improve your email deliverability.