Posts by Annie McGreevy

Annie McGreevy

Senior editorial writer-Klaviyo

Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.

Posts by this author

Annie McGreevy

Mar 15, 2023

Email marketing best practices

Check out how these brands use email marketing to drive revenue growth and get practical tips you can implement for your business.

Annie McGreevy

Feb 23, 2023

11 anniversary email examples to delight & surprise

Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.

Annie McGreevy

Nov 13, 2022

The SMS marketing consumer sentiment report: how your brand can win more customers via text

“You up?” Everyone knows you’re not supposed to send that text. But what texts are you supposed to send? And when? How many? Text messaging is a genre. And the conventions of any genre need to be learned, even when you’re writing to loved ones you’ve known for years. For messages coming from ecommerce brands, […]