Annie McGreevy
Senior editorial writer-Klaviyo
Annie McGreevy
Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.
Posts by this author
Annie McGreevy
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Annie McGreevy
Dec 4, 2023
Email design inspiration for 2024, plus brand examples.

4 Email design trends to keep an eye on for 2024, plus insight from industry experts.

Annie McGreevy
Dec 1, 2023
What to expect from iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

Image has text that reads "Gmail + Yahoo, new sender requirements: how to prepare without interrupting your BFCM plans"
Annie McGreevy
Oct 27, 2023
How to prepare for Gmail + Yahoo's new sender requirements

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

Annie McGreevy
Oct 24, 2023
How to use email tags to increase email efficiency

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Annie McGreevy
Oct 5, 2023
Guide to creating an effective email marketing funnel

9 stages of an effective email marketing funnel, including brand examples and expert insight.

Annie McGreevy
Sep 26, 2023
Strategies to make the most of Square email marketing

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

Annie McGreevy
May 11, 2023
How to market around a potential Tik-Tok ban.

Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.

Annie McGreevy
Mar 21, 2023
Wix x Klaviyo: ready to scale? We’re ready for you. 

Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.