Ecommerce industry
Trends and technology for ecommerce marketers Dive into key ecommerce trends, technology, consumer behaviour, and the latest in technology to stay ahead on the ever-changing industry.
Ecommerce industry articles
Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.
Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.
The latest and emerging ecommerce marketing trends with tips and advice for how you can take advantage of these in your marketing plans and email and SMS channels.
With over 94% of consumers reporting they check reviews before purchasing, growing and maintaining them is vital to your online business. Learn how.
The ideal time to send emails will vary by individual recipient—so don’t guess at the best time to hit “Schedule”. Learn how Smart Send optimises for each recipient to maximise your email open rate.
Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.
Learn why ecommerce customer churn rate – how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.
We lift the lid on ecommerce CRMs and discover how complementing CRM with a customer data platform (CDP) can take your customer relationship to a whole new level
Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.