Nathan is the Principal SMS Operations Specialist at Klaviyo working across the business to drive SMS expansion, sending best practices, increasing deliverability, ensuring compliance and implementing key SMS initiatives. His background is in mobile messaging operations and aggregation and is now using his 15+ years of industry knowledge in the e-commerce messaging sector to demystify SMS and drive SMS marketing adoption for Klaviyo customers. When he is not talking SMS, Nathan loves spending time with his family, keeping active and fit, travelling and enjoying great tasting food.