George Kapernaros is the founder of YOCTO, a cutting-edge marketing agency specialising in email, mobile, and direct mail strategies for some of the world's fastest-scaling brands across diverse sectors, like health and wellness, beauty, and luxury goods. In less than 2 years, not only has the agency partnered with top brands like Kilo.health, BetterMe, Evereden, Healf, and Dandelion Chocolate, but was also handpicked to join Klaviyo's Partner Advisory Council (PAC), achieving Platinum Partner status within its first year. Before founding YOCTO, George served as Marketing Director at Divbrands, where he helped bootstrap the company to 8-figure revenue, profitably, in 3 years. He holds a degree in Political Science, is currently pursuing an MBA at Quantic, and is an instructor at CXL. Currently based in Athens, Greece, George believes that creativity, the defeat of habit by originality, is the ultimate business superpower.