Alicia Chang
Klaviyo
Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their CDP and data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston, MA.
Posts by this author
Alicia
2024 Black Friday CDP Use Cases30 Aug 2024
15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your Black Friday campaign.
Alicia
Klaviyo's updated attribution model7 Aug 2024
Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.