Introducing the K:Partners program: multiply your impact, accelerate your growth

Partnerships are multipliers. Let’s turn up the volume.

The best partnerships don’t just add value—they multiply it. They fuel greater growth, create more impact, and unlock new opportunities to build something extraordinary. At Klaviyo, we’re taking that to the next level with the launch of the K:Partners Program—an evolution designed to empower our partners, accelerate success, and amplify the value we deliver together. 

Building on the momentum of Klaviyo’s B2C CRM launch, the K:Partners Program is the foundation for strategic, high-impact growth through 2026 and beyond. This isn’t about incremental improvements; it’s about exponential transformation.

The guiding principles of our program evolution

Our program evolution is built around three key principles that reflect the feedback we have received and the real conversations we’ve had with many of you.

From principles to action: benefits that drive growth

The K:Partners Program is not just about vision. To bring these principles to life, we’re introducing new benefits and enhancements to accelerate your growth, sharpen your competitive edge, and equip you with the right tools. This isn’t about more benefits—it’s about smarter, more impactful ones that make working with Klaviyo easier and more effective. We’re in this together.

Here’s a look at what’s coming in 2025:

Accelerating growth

And we’re not talking about one-size-fits-all benefits. We’re delivering tailored, partner-specific tools, data, experiences, and support that meet you where you are. When you succeed, we succeed.

• Always-on AI partner assistant – Get 24/7 support with our AI-powered partner assistant. Whether it’s training, sales, delivery, marketing, or operations questions, we’ve got you covered.
  
• B2C CRM enablement & accreditations – Stand out in a competitive market with new platform certificates, badges, and advanced training that elevate your credibility and evolve how you craft and execute a B2C CRM strategy for your business.
  
• Demand gen, on demand – Access self-serve marketing tools in our new marketing hub, including robust co-branding options, one-click translations, and AI-powered campaign generation to help you win more business.
  
• Partner discovery = more leads – By introducing partners as part of the Klaviyo Platform experience, we’re making it easier than ever for customers to find and engage with you—not by chance, but by design.

Unifying the ecosystem

No more silos. Whether you’re an agency or technology partner, the K:Partners Program brings our ecosystem together, making it easier to maximize your experience with Klaviyo and deliver more value to your customers.

• Showcase your expertise with updated branding & badges – Stand out with refreshed partner tier branding and new badges that highlight your Klaviyo expertise, helping you attract more customers and differentiate your market presence.
  
• Building the future of Klaviyo, together – Participate in exclusive roadmap steering sessions and focus groups, and influence how we build new platform features that fuel our partnership.
  
• Shine bright with partner awards – Make your impact known with the all-new Klaviyo Partner Awards—recognizing excellence in customer-centricity, innovation, and measurable results.

Measuring beyond transactions

Success is more than deals closed. On the other side of 2025, we will be expanding how we measure your impact—recognizing not just sales but the value you create across the entire partner journey.

• Recognizing total partner impact – Your full contribution matters—beyond just sales, we highlight the value you bring across the entire customer journey, from acquisition to long-term success.
  
• Track your impact – On-demand metrics that highlight your impact as a partner and opportunities to grow with K:Partners.

Expanding our ecosystem: tailoring the Technology Partner experience

The future is bigger—and more connected. Starting in the second half of 2025, technology partners will gain access to a dedicated Partner Portal experience, customized tiering, tailored benefits, and an enablement hub designed to help you scale and maximize your Klaviyo partnership.

This is only the beginning. Don’t just join, lead.

We’re just getting started. We’re focused on the future, investing in partners ready to grow with us in where we’re going. The K:Partners Program isn’t about incremental growth—it’s about exponential impact. Together, we’ll push boundaries, unlock new opportunities, and redefine what’s possible.

Let’s build something extraordinary.