Success stories

From big names brands to brand new start-ups, Klaviyo's success stories explores the nuances of effective marketing strategies at all levels of business to help you unpack what works, what doesn't, and how to optimize your time and resources.

Success stories articles

Success stories
Jan 12, 2023
How a “heartbeat” of daily emails can power growth

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

Success stories
Jun 14, 2022
Thirteen Lune: forging their own growth path

Thirteen Lune is a beauty venture like none other: born after the iOS update, focused on authentic content and dedicated to leveling the playing field.

Success stories
May 1, 2022
Big Heart Tea: pivoting from wholesale to DTC

For Big Heart Tea founder Lisa Govro, the pandemic was the rare kind of roller coaster ride that starts with a fall. At the beginning of 2020, the St. Louis-based entrepreneur mainly sold her organic tea wholesale, through a mix of national retailers like Anthropologie and local restaurants and cafes, like St. Louis’ Cafe Osage. […]

Success stories
May 6, 2019
More revenue switching from Mailchimp to Klaviyo

We detail Popov Leather’s transition from Mailchimp to Klaviyo and how the transition has helped them see a 30% increase in monthly revenue after the move.