Owned marketing
Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.
Owned marketing articles
This full marketing funnel guide for sporting goods will show you how to make the most of the industry’s evident growth opportunity.
Story-led marketing helps brands resonate with customers, and few do practice their storytelling ability better than these 5 fast-growing ecommerce brands.
Collecting Customer-First Data from ecommerce quizzes is key to creating personalized and relevant customer experiences.
Signup form builders that help track form metrics or analytics to measure the effectiveness of your signup forms and grow your list with new contacts.
Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.
Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.
Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.
Testing out a new marketing tactic, like using a discount on your signup form, can be worrisome. Discover how Klaviyo’s data-backed insights can put you at ease.
Considering SMS and email for part of your holiday marketing strategy in Europe? These 5 tips will help you succeed this Black Friday.