Klaviyo news

Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.

Klaviyo news articles

Klaviyo news
Mar 8, 2023
A better way to view profile consent status

Understanding who is consented to receive marketing is crucial to a successful omnichannel marketing strategy. The rules of who you can send to on email and SMS vary and breaking them can carry some stiff penalties. Chances are you may have some profiles that opted in for email or SMS marketing, some who unsubscribed, and […]

Klaviyo news
Mar 1, 2023
February release notes

February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more.  Top features this month   A reimagined flows page  New profiles API functionality – GET subscribers  Redesigned channel status box in profiles Notifications upgrade from the bell icon Other […]

Klaviyo news
Mar 1, 2023
View flow performance at a glance with the new flows page redesign

Automations, or flows as we call them at Klaviyo, help you make money in your sleep. They allow you to send targeted messages that are triggered by an interaction someone has with your business. For example, if someone is shopping on your website but abandons their cart, you can automatically follow up with them at […]

Klaviyo news
Mar 1, 2023
Improved notifications experience: click the bell icon

In today’s world, you need to be notified quickly of what needs your attention, especially when it comes to running your business. Those notifications should be easy to find and help you get to the bottom of resolving issues. Let’s be honest – no one has time to sift through all their notifications manually turning […]

Klaviyo news
Feb 17, 2023
January release notes

We released some exciting new features in January to kick off the New Year! From expanded integration capabilities, to new notifications when your email is at risk of clipping in the inbox, we’re always looking to make Klaviyo work better for you.  Top features this month   SMS A/B testing in flows  In-editor product feeds  […]

Klaviyo news
Jan 25, 2023
Expanded API endpoints & transitioning to Klaviyo’s new APIs

Klaviyo is committed to improving the experience for developers. In 2022, Klaviyo released: Today, we’re excited to announce Klaviyo’s API endpoint expansion enabling developers to build a wider array of personalized experiences. Newly released endpoints: Tags, Data Privacy, and Campaigns APIs We’re excited to release full CRUD functionality for our Tags API (in general availability), […]

Klaviyo news
Jan 17, 2023
Create personalized product feeds in the email template editor

In this product release In September, we announced a complete redesign of our personalized product recommendations, including rules-based recommendations. This major update allows you to improve your customer experience by making emails more personal, boost conversion rates with well-matched recommendations, and gain a better understanding of what items are being shown to your customers.  Today, […]

Klaviyo news
Jan 12, 2023
Optimize SMS performance and A/B test content in flows

In this product release A/B testing is a pivotal tactic for marketers to make data-driven decisions, allowing you to test different options of content, design, and more. At Klaviyo, we aim to provide you with the tools to experiment with your marketing to continuously optimize and discover what works best for you and your customers, […]

Klaviyo news
Jan 5, 2023
Easily add SMS disclosure language to any signup form

Deliverability and compliance can seem complex – but we’re here to help keep things simple. With Klaviyo, you’ll always have the confidence that your signup forms are compliant – and optimized – for collecting SMS consent. Today, we’re announcing updates that make it easier than ever to create compliant signup forms that convert. We’ve simplified […]