Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles
Engaging and retaining users is key to ensure your app’s profitability, sustainability, and long-term success. But push notifications can be difficult to get right – you are ultimately competing with many other apps for attention. And similar to other channels, it’s important to pay close attention to opt-in and opt-out rates. Once someone opts out, […]
In this product release we announce a new home for developers in Klaviyo All the resources you need in one place Developers have a new home in the Klaviyo app. The developer tools section organizes api-key management, platform status updates, guides and resources, and in the future, API analytics. Build with Klaviyo, faster With all […]
We’re excited to announce a new platform integration with Square Online – Square’s ecommerce platform that helps sellers more easily run and grow their businesses. Square Online works seamlessly with Square Point of Sale (POS), allowing brands with brick-and-mortar locations to unify their product information across in-store and online channels. With this new integration, Square […]
Your SMS subscriber list is one of your most valuable assets. And, it’s the foundation to any successful SMS marketing strategy. The more people who opt into receiving texts from your brand, the more potential customers you can reach and the faster you can grow your revenue. While using sign-up forms on your mobile […]
As we say goodbye to winter in the United States, we’re highlighting new features that help you do some spring cleaning in your Klaviyo account. Our favorites from March are focused on improved reporting with new dashboards, campaign reports, and enhanced email metric granularity. Top features this month A new homepage dashboard experience View campaign […]
Have you ever suspected that you had deliverability issues and wanted to see your email open rates by inbox provider? Or wanted to see if an elevated bounce rate could be attributed to a specific email domain, or was just happening across the board? Now you can answer deliverability questions like these and more with […]
Think about your favorite software to use. What is it about their home page that you love? Maybe it’s how clean the design is, or having relevant information front and center to help you go about your day. Whichever factor you choose, a home page should quickly inform you about where your marketing efforts stand. […]
When querying profiles from Klaviyo’s API, it’s critical to know the profile’s detailed subscription status. Subscriptions object in profile response body The new profile response body now includes an object called “subscriptions.” This houses all of the data for the consent status for various channels for the profile. The subscription object includes detailed information for […]
You need access to your most important data to make informed decisions, especially when it comes to your email deliverability. Deliverability refers to your email landing in the inbox like you intended, or being placed in the spam folder where it may never been seen by your subscriber. There are many different factors that impact […]