Ecommerce

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.

These 7 regulated businesses, or “taboo brands,” rely on owned media instead of third-party platforms to build their brands.

Marketers translate data into customer experiences, and then evaluate those strategies with more data. But marketers who rely too heavily on third-party data face a lose-lose situation: inaccurate, expensive targeting or personalization that creeps customers out. “We have to move away from the creepy data collection that has been used in the past with third-party […]

Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.

Are people ready to shop in the metaverse? We asked 3,000 consumers in the UK to learn if brands should start investing in virtual channels.

Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.

Learn about the 4 key macroeconomic insights that will impact UK businesses in 2022 and the key takeaway to help retain customers.

Want to know the latest on how Omicron impacts businesses? These UK brands share what they’re doing to keep customers happy and safe.

Delays caused by a lack of truck drivers and delivery staff who were stricken with Covid, along with Brexit-induced red tape, have all led to a nightmare before Christmas.  It’s not the best time of year for it to happen, but since shipping delays are affecting much of the world, your customers likely already know […]