Ecommerce
The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.
Ecommerce articles
For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.
Shipping delays during the holidays hurt both customers and ecommerce sellers. Learn how tips like planning ahead and having a second service center can help.
Discover 10 easy to implement tactics that local retailers are using to protect profits with better operational efficiency this sales season.
Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.
Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.
The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]
Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.