Vivek is a content marketing consultant and writer, helping companies stand out with distinctive content. He previously worked in the financial services sector in New York and co-founded an SMB retail brand. An avid traveler, Vivek loves exploring complicated topics and simplifying them. Despite this, he doesn’t understand why countries insist on having different plugs. When he isn't debating content marketing strategy, you will find Vivek promoting the virtues of Indian cricket.