Sophia Lee
Klaviyo
Sophia Lee
Sophia is a writing coach for founders and a freelance writer for tech startups across all stages and various industries—from HR to ecommerce to healthcare. Prior to starting her own business, she was a writer at First Round Capital and worked as a marketer at a Series C startup.
Posts by this author
Sophia Lee
Oct 28, 2024
2024 events and ticketing marketing report

Discover key insights for the events & ticketing industry and learn how businesses may be leaving opportunities behind around email and SMS marketing.

In stacked capital letters, image reads, "2024 consumer spending report." On the right side of the image are several 3D vertical bars, as if in a bar graph, shaped at the top like the Klaviyo flag.
Sophia Lee
Sep 30, 2024
New research: shoppers want BFCM to start before November

Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.

Sophia Lee
Sep 24, 2024
Health and Beauty industry insights

The health & beauty industry is experiencing a glow-up. The majority (66%) of large health & beauty businesses benefited from a rise in profits and margins in 2024, according to Klaviyo’s 2024 state of ecommerce report. This signals that consumer interest in this industry isn’t just growing—it’s booming. While this is great news for health […]

Sophia Lee
Sep 18, 2024
The state of email and SMS for fashion brands

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

In lemon-yellow capital letters on a sage green background, copy across the image reads, "what's the best day to send emails?" The copy stretches across the left side of a lemon-yellow outline of the Klaviyo flag.
Sophia Lee
Jul 17, 2024
Best email send times data, by day and industry

The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.

In lighter capital letters on a salmon background, copy stretching over the right side of the image reads, "real BFCM email campaigns: examples + results." The left side of the image features a man holding a laptop in a conference room, laughing.
Sophia Lee
Jul 8, 2024
11 Black Friday Cyber Monday email examples for 2024

Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Baggu. Learn what worked, get expert tips, and see their successful results.