Ryan Steen
Senior deliverability strategist-Klaviyo
Posts by this author
Ryan Steen
How to repair your sender reputationDec 5, 2024
Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.
Ryan Steen
8 reasons to never buy an email listMay 2, 2024
Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.
Ryan Steen
5 click tracking & SSL email best practicesApr 25, 2024
Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.
Ryan Steen
The pros & cons of a dedicated IP vs. a shared IPApr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.