Omar Lovert

As CEO & founder of Polaris Growth, a Klaviyo Elite agency in the Netherlands, Omar Lovert helps ecommerce brands in the USA, Canada, the Netherlands, and across Europe grow with lifecycle strategy, Klaviyo, CRO, and customer lifetime value optimization. He’s the first and only official Klaviyo Legend, an original Klaviyo Champion, and co-host of the Klaviyo Geeks podcast. If you care about practical, test-driven retention that lifts CLV, connect with him.

Posts by this author

Omar Lovert

Sep 15, 2025

How to stay profitable during BFCM

Discover 9 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.

Omar Lovert

Apr 17, 2025

How smart brands actually grow

Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimization (CVO) helps you turn first-time buyers into loyal, high-value customers.

Omar Lovert

Sep 27, 2024

Using Jobs to be Done for personalized customer journeys

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.